We employ a variety of data collection tools to gather audience data

In addition to a Meter Panel that employs Portable People Meter (PPM) technology to track individual radio listening and TV viewing habits on a daily basis, we conduct Diary Surveys for our 100+ radio and television markets. The resulting data is used to:

  • Help TV and radio stations understand who their core audiences are and show them who's tuning in to their competitors
  • Help advertisers access information to validate their marketing strategies and allocation of their media budgets
  • Give agencies big-picture data on events and changes that impact the stations and markets they choose to include in broadcast campaigns
  • Meet the needs of other broadcast-related organizations who require data for the Canadian market