If youre a broadcaster seeking insight into how your radio or TV program performed last night, an advertiser in search of information to validate your marketing strategy, or an agency looking for data to help you better match clients with consumers, you've come to the right place. At Numeris, we employ sophisticated data tracking and measurement technologies to provide broadcast-related organizations with critical audience and consumer behaviour intelligence.
In addition to a Meter Panel that employs proprietary technology to track individual radio listening and TV viewing habits on a daily basis, we conduct Diary Surveys for our 100+ radio and television markets.
Producing audience measurement data is a time-consuming process that involves survey design, sample enumeration, and recruitment, data collection and editing from Diaries and Personal People Meters (PPM), and the translation of information into final publishable data – all of which must be accomplished on schedule and within budget.
Numeris is a not-for-profit, member-owned tripartite industry organization governed by a Board of Directors that includes representatives from our constituent member groups – radio and TV broadcasters, advertising agencies and advertisers.