Privacy Policy


At Numeris, respecting privacy is an important part of our commitment to respondents and the general public. This privacy policy (“Policy”) describes our practices specific to the collection and use of your personal information when you participate in our ongoing meter panel or track your viewing and listening habits manually for one of our diary or ad-hoc surveys

Numeris encourages you to periodically review this Policy. If any changes are made to this Policy, Numeris will revise the "Last Updated" date that is indicated at the end of this Policy.


Numeris is a not-for-profit, broadcast research company and Canada’s most trusted and authoritative source for broadcast measurement and consumer behaviour data, as well as the industry-leading intelligence provider to broadcasters, advertisers and agencies. To deliver these essential insights, Numeris invites participants from across Canada to identify how they have engaged with various media (for example what they watched and listened to) and, with such data, Numeris creates a variety of audience and consumer behaviour information and intelligence for its members and licensees, allowing its members to deliver relevant, high-quality programming that meets the needs and wants of Canadians. Only anonymized and aggregated data are included in such insights, reports and analyses.


Any time you participate, either as a survey respondent or in our ongoing meter panel (by carrying a Personal People Meter), and whenever you interact with Numeris, whether in person, by telephone, mail or electronically, you can be assured that your individual responses will be securely stored, kept confidential and that your personal identifying information will never be released without your express permission. You are free to choose whether or not to participate in a survey and free to discontinue participation at any time.


We do not share personally identifiable information with our members and licensees. Only aggregated, anonymized data are included in our insights, reports and analyses. Your personal identifying information will never be sold to anyone.

We may employ third party companies to facilitate specific services, such as for delivery of our mailings. These third party service providers may have limited access to your information only to perform these services on our behalf and are contractually bound to Numeris not to disclose or use it for any other purposes and must comply with this Policy.


We have in place technical and administrative measures to protect the data in our control. These include, among other things, limiting who within Numeris are allowed to have access to data, using technology measures like firewalls, encryption, malware protection, and intrusion detection, and holding our employees accountable for maintaining safe data-handling practices.

In addition, Numeris is a Gold Seal certified member of the MRIA (Marketing Research and Intelligence Association) adhering to world-class professional standards. These standards are also intended to protect your rights and privacy.


Numeris will retain your personal information only for so long as required to fulfil the need for which it was collected, unless a longer retention period is required by law.


As a market research agency in Canada, we are exempt from the Canadian Radio-Television and Telecommunications Commission (CRTC) National Do Not Call list. Details regarding this exemption are available on the National Do Not Call List website here: Despite this exemption, Numeris maintains its own internal Do Not Call list and quickly responds to requests from individuals who do not wish to be contacted by our organization.


If you have any questions or concerns about how your privacy is protected at Numeris, please contact our Privacy Officer by e-mail at, by mail at 1500 Don Mills Rd., Third Floor, Toronto, Ontario M3B 3L7, or by telephone at 416-847-2100 or toll-free across Canada at 1-866-230-5457.



last updated: February 17, 2017

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