Numeris' Radio Diary surveys provide audience information that enables radio broadcasters to deliver the music and programs you want to listen to. These surveys give you an opportunity to tell decision-makers what you think of their station and programs.
Our surveys are conducted by mail. We ask household members who are 12 years of age or older to record their radio listening during a one-week period in a Radio Diary. We ask one person in the home to act as Numeris' contact, helping to ensure that everyone records their listening and that all Diaries are returned to Numeris. We enter the information from all the Diaries we receive into our database. This data is then compiled and used to produce our audience estimates and reports, which are released to our members twice a year.
Radio surveys are conducted twice a year – once in the fall and once in the spring.
A sample of homes across Canada is selected to represent the entire radio audience. This sample includes all types of homes. Yours was randomly selected as a representative of your community.
We obtain contact information in two ways. The phone numbers, names and address details we use are randomly selected from telephone book listings, cell phone listings included. In addition, we use a computer program to randomly generate new numbers in order to reach unlisted phone numbers.
Yes. Please answer all questions, and try your best to include as much detail as possible when filling out the radio listening section for each day.
We ask personal information strictly for research purposes. You should note that we combine your data with information from other Radio Diaries to produce ratings about groups of people, not individual people or individual households, and we never disclose the names, addresses or phone numbers of survey participants. In other words, your privacy will not be compromised.
We sent you a Diary for each member of your home aged 12 years or older. Please have each member of your household complete his or her own Diary.
It's important that all selected homes participate in the radio listening survey, whether they listen to the radio just a little or a lot. This helps make sure we have a representative sample that reflects all types of radio listeners.
If you listen to the radio for five minutes or more, we'd like you to write it down.
Record the station you spend the most time listening to for each 15-minute period. Please record only one station per 15-minute period.
If you don't know the station name, please provide the dial setting or digital number display. If you don't have these details, write down the program name or the announcer's name.
Yes. Some stations on one frequency have the same name as a station on another frequency. We want to make sure that the station you were actually listening to gets the credit, so it's important to tell us whether it was on AM or FM.
Regardless of whether you chose it, if you listened to it we want to know.
Yes. Please keep a record of all listening, whether the program is in English, French or another language.
Yes. We want a complete picture of all your radio listening, so please include Canadian and US stations as well as those in any other country.
When you leave home, please take your Diary with you so that you can continue to record the stations you listen to, whether it be at a restaurant, in the office, or at somebody else's home. Please remember to mark an (x) in the appropriate Place column for this type of listening.
If you listen to the radio between 1:00 am and 5:00 am, relax and enjoy. There is no need to record it. Even Diary keepers need a rest!
We cross-reference this page with the rest of the Diary to ensure that we are crediting your listening to the right station, which is why we ask for the name and dial setting on this page, as well as the city or town in which it is located.
Please include this information in your Diary by writing either
XM or SiriusXM in the Station Name column, as appropriate. Remember to mark an (x) in the appropriate Place column for this type of listening. You do not need to enter anything in the Dial Position, AM or FM columns.
If you take a vacation during the survey week, please place an (x) in the box at the bottom of the page for each day you're away to indicate that no listening took place and answer the survey questions for the remaining days. Send your Diary back at the end of the survey week.
Please place an (x) in the box at the bottom of the page for the day(s) when no listening took place and answer the survey questions for the remaining days. Send your Diary back at the end of the survey week.
Please start again on the day the survey week actually begins. Cross out the incorrect information and list what you actually listen to during the survey week.
Please transfer the information to the correct day and cross out the incorrect information.
Your Radio Diary should reflect your listening only. Please do not include anybody else's listening in your Diary.
We are most interested in knowing where you are while you listen to the radio. While we realize you may be working, please mark an (x) in the Home column.