Operating since 1944, Numeris provides broadcast measurement and consumer behaviour data, as well as industry-leading intelligence, to a membership and licensee base that includes Canadian broadcasters, advertisers and agencies, as well as other broadcast-related organizations.
Using sophisticated data tracking and measurement technologies and services, we gather relevant information on audience behaviours during and after broadcasts, giving our members business-critical insights into the impact of broadcast content and consumer behaviour.
By providing important audience and consumer behaviour information and intelligence, we enable our members to deliver relevant, high-quality programming that meets the needs and wants of Canadians.
In addition to a
Meter Panel that employs Portable People Meter (PPM) technology to track individual radio listening and TV viewing habits on a daily basis, we conduct
Diary Surveys for our 100+ radio and television markets. The resulting data is used to: