Diary Surveys – from design to data delivery


1. The geographic markets used for measuring and reporting radio and TV audiences are defined using data from Statistics Canada and Canada Post.

2. Survey Design staff determines the number of respondents, diary mail-outs and telephone listings needed to conduct each survey in each market.

3. A process called RDD (Random Digit Dialing) is used in each market as the basis for the weekly survey recruitment.

4. Enumeration departments in Montreal, Toronto and Moncton recruit households to participate in each upcoming survey and Diary packages are delivered to all participants in each household.

5. Diary information is captured by an electronic scanning system. Data is validated and processed.

6. Following a final data check, radio and TV database files are produced and supplied to third party processors for distribution to members via electronic software programs.

7. Once surveys have been processed, approved and released, members can then access opinions expressed on the comments page of each diary.

Panel Meter – from design to data delivery


1. Each month, approximately 50,000 randomly selected homes with a landline or mobile telephone are called.

2. A large-scale, monthly telephone survey called an Establishment Survey is conducted to determine the status of households within each of the meter markets.

3. Candidates are randomly selected from the Establishment Survey sample frame to take part in the Electronic Meter Panel.

4. Once a household is recruited, it receives a package containing a Personal People Meter (PPM), a portable charger and a headphone adapter for each household member.

5. Each household is assigned a Panel Administration Team member who remains in contact throughout participation, answering questions, updating household information, and providing coaching to encourage each member of the home to meet the minimum carrying times each day.

6. The PPM is carried by each member of the home who is two years of age or older. It automatically records and time-stamps inaudible codes that are embedded in the audio of television and radio signals.

7. Each respondent's data is checked for compliance and validated against metrics at the household level.

8. Once final data checks are complete, radio and TV database files are produced and supplied to third party processors for distribution to members via electronic software.

9. Television databases are released daily and radio databases are released monthly.