Video audience measurement


Numeris, in consultation with its members, has embarked on an exciting new journey…measuring digital video. The name of this new video audience measurement service is VAM.

VAM will not only capture online digital video consumption, but it will also fuse this data with current TAM Television Audience Measurement.

Numeris is building phase one of VAM over the next seven months and we invite you to share in this process. We are preparing a video series called The Building of VAM and you can access these short videos below.

Numeris looks forward to sharing the exciting journey of Video Audience Measurement with you!

Episode Seven: The Benefits of VAM


Episode six: VAM Data


Episode Five: How VAM Works


Episode Four: VAM Timeline


Episode Three: An Industry Initiative?


Episode Two: Why do we need VAM?


Episode One: What is VAM?