Online Radio Diary

What's it all about?

Radio Diaries are essentially weekly surveys that capture the radio listening habits of all individuals 12 years of age and older living in randomly selected households across various Canadian markets.

For a one-week period you and your fellow participants are asked to record which radio stations you listen to throughout the day based on 15-minute increments. One Diary is provided for each individual 12 years of age and older living in your household. You're also asked to capture the time you are not listening to the radio.

Upon receipt, Numeris processes the completed Diaries and compiles databases of audience behaviour based on age and gender for each market. Radio stations, advertising agencies and advertisers then use this data to determine who listens to what programs in what format, and to buy and sell commercial air time.

You should note that we combine your data with information from other Radio Diaries to produce ratings about groups of people, not individual people or individual households, and we never disclose the names, addresses or phone numbers of survey participants. In other words, your privacy will not be compromised.

           

How does it work?

Personalized log-in information is provided for each individual 12 years of age and older living in your household. Starting on a Monday, each individual is asked to fill out his or her Diary for one week.

At the end of the survey week, once household members have recorded their radio listening for each day and completed the questinonaires, the Diaries can be submitted online.

 

Login to the Online Diary
Click here

 

Getting started

By now, you have hopefully received your Radio Diary login information. Please rest assured that all the information you share with us will be kept strictly confidential. It will not be released to any marketers or sales people.

Ready to begin? Let's walk through the steps together.

Step 1: Record your personal radio listening
Step 2: Tell us about yourself
Step 3: Submit your Radio Diary

 

 

 

Step 1: Record your personal radio listening

Below are survey section samples and instructions to help you record your radio listening. Please record listening details whenever you listen to the radio for five minutes or longer. You can access your online Diary on any device with an internet connection, including a desktop computer, a laptop, tablet or smartphone.

Radio Diary Excerpt: Time of Listening  

Select the day that you want to record your listening. You will not be able to select days that are in the future.

Radio Diary Excerpt: Station Listened To  

Click on "Add listening" to make an entry. If you don't listen to the radio at all on a particular day, please select "Did Not Listen All Day". This lets us know that you didn't simply forget to complete your Diary for that day.

Radio Diary Excerpt: Listening Location

Enter your radio listening:

1. Select the time you began listening to a radio station.

2. Select the time you finished listening to a radio station. If you listened for at least five minutes during the 15-minute time period, record your listening.

3. Search for the station you listened to. You can search by name, call letters, dial position, etc. If you listened to more than one station in a 15-minute period, record details of the station you listened to the most.

4. Select the location where you listened..

 
 
 

Step 2: Tell us about yourself

Radio Diary Excerpt: Demographic Questions  

To help us understand what type of music and formats you like and what kind of products are popular among members of your household, please answer the questions in the "About You" and "More About You" sections.

 
 

Step 3: Submit your Radio Diary

Thank you for completing your Radio Diary. Please take a few moments to make sure you have answered all of the questions and recorded all of your radio listening for the week.

At the end of your survey week, a "Submit Your Diary" button will appear on the main page of your online diary. Once your diary is complete, make sure that you submit your information to us. Remember, it doesn't matter how much or how little listening took place. Even if an individual has not listened to the radio at all that week, it is important to submit their diary.

Please submit your Radio Diary as soon as the survey week has come to an end so that we can count your radio listening in our ratings.

Again, thank you for your participation.

 

Need Help?

The answers to most of your questions can be found by browsing the FAQ section of the Online Radio Diary.

 

Have a Question?

If you cannot find the answer you are looking for in our FAQs section, please send us your question

 
 
 
 
 
 
 
 
 

Contact:

For service in English: 1-800-214-5226
For service in French: 1-800-243-3226